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Learning Management Tool [2019]


The mission at General Assembly is to help people find the work they love. To that end, they offer in-person and remote classes in a variety of subjects. Recently, GA has made a push towards providing education in the enterprise space as well.

The enterprise side of the busniess in simple. A client purchases a product from GA for a subset of their employees. The employees then interact with the learning content via an online platform.

The employer helps foster a culture of learning in the workplace. The employee adds to their own skill set. It’s a win-win.


In the current model, clients rely on an internal GA employee to add/remove users, keep employees engaged, and provide valuable insights, which is:

A) Costly
Loss of numerous smaller clients who can afford this additional service

B) Annoying
Current larger clients that must wait for these tasks to be done for them


Design a solution for clients that allows them, on their own, to:

A) Manage their team by handling the day-to-day tasks

B) Set the pace of the assignments and encourage learners

C) Gain insights into how their employees are performing


Client-side team managers: Loss of numerous smaller clients who can afford this additional service

Engagement Managers: Internal GA users who are managing multiple (usually larger) clients. Many of the same needs that exist for client managers overlap with engagement managers.

Design Sprint


The MVP solved the biggest problems and needs. It allowed clients, once they purchased a product, to:

  • Invite and remove employee access, as needed

  • Review what curriculum was included

  • Download progress reports

Post MVP

We were able to look at usage of the MVP and talk to more external users to continue to learn about their needs. We discovered some core insights and were able to clarify the requirements for our V2 feature.


V2 places the emphasis on progress, solving the biggest need of the users. At a glance from the overview tab, users can see how their team is progressing through each assignment.

Assignments also include an editable due date, allowing users to set the pacing as desired for their team (and change it as things come up).

The participants tab, which includes the team roster and the invite participants action, is moved to the last tab as its importance diminishes after the initial invitations are sent.

Group 1.png
Group 2.png


The design sprint was a big win that helped spur collaboration and motivate the team - we were all on the same page.

The MVP was released and served 25 different clients. From this release, we were able to learn typical behavior regarding user management and which of the downloadable reports were most often used (extremely valuable).

After talking to users, it became more clear what the common needs were and what needed to be addressed first (progress and assessment scores).

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